(Madison, WI): With unemployment persisting as the pandemic rages onward, and a growing number of individuals and families experiencing food insecurity, a local Madison campaign founded in June by Downtown Madison restaurateurs called ‘Cook It Forward’ continues to cook and distribute free individually-packaged healthy, fresh meals.
And this Thanksgiving –“Cook It Forward” is aiming to donate 2,500 meals to local families who are food insecure in Madison, especially communities of color disproportionately affected by the pandemic. Donated dollars are paid to participating restaurants, nonprofit partners, and last mile service responders thereby uplifting the entire the food system.
The campaign uses donated money to pay restaurants $10 per meal so restaurants can pay workers, rent and suppliers. The campaign also gives money for local drop-off sites and distribution partners.
Cook It Forward is a collaboration between local restaurants and local nonprofits to create an end-to-end distribution network to tackle food insecurity in Madison, WI. They partner with Madison restaurants to produce healthy, fresh meals for families, seniors, and people with disabilities experiencing food insecurity. The meals are safely created, individually packaged, and delivered to local food banks, pantries, and other sites, serving as an intermediary. Last-mile distribution partners will ensure that the growing number of individuals and families who need the food, and without recourse to access it, receive it.