Peyton’s Smile | A Local Non-Profit Supporting Bereaved Families + How to Get Involved

We recently learned about a local non-profit, Peyton’s Smile, which was started by Bill & Jenna Holland in February of 2017. It is inspired by their angel Peyton Marie Holland.

Peyton’s Smile was established as a way of helping others within our community to “Find a Way to Smile” as they grieve the loss of their child. The goal is to provide comfort, support, and relief to families who find themselves in a similar situation.

The Holland’s Story of Indescribable Heartbreak

When we were struck with facing Peyton’s death in 2015, there were no words or logic that we could find to make sense of the situation. We were a normal family of three, embracing life’s challenges like any other new parents. We were spending time at a family friend’s on a Sunday afternoon, watching the Packers play in the playoffs. As we returned home, Peyton started to get fussy, which was odd because this beautiful six-month-old was rarely not smiling. We took her into the doctor that Monday, and all tests/checks came back okay.

As with many new parents, the fear and worry crept in as we cared for our little girl. Later that Monday evening, our fear continued to rise as we felt her breathing was becoming more difficult. As a result we took her into the ER, not knowing that we would never return home with her. The medical staff and team did all they could to help her, but someone else had other plans. At just past 4:00 A.M. Tuesday morning, our world was completely flipped upside down. We did not know what step was next or where to go, but we made a promise to ourselves that we would Find a Way to Smile in her honor, much like she did all of her life…”

Taking the Next Step..

That morning and the weeks following, we were surrounded by many family, friends, co-workers and community members to support us. We had food dropped off at our house, errands ran on our behalf, bills paid that we couldn’t even process the responsibility to pay and many people there just to give a hug or an ear to listen. Memorial items were showing up at our door and we were so blessed to have such a support system to allow us to focus on the reality of what took place. One month following her death, we embarked on our journey to the Dominican Republic with an attempt to find peace with what had happened. It was about this time, that everyone else’s life had returned to normal and we were left standing still, with what felt like mud up to our knees. We took the time to talk, to cry, share our emotions with one another and how we would grieve differently and that it would be okay. We re-committed to ourselves that we would be there for one another on this journey with a simple goal to “Find a Way to Smile”.

Our Mission

Our mission is to provide bereaved parents with an opportunity to help them heal by offering community, emotional and financial support during the months following their tragic loss. 

Golf Outing Fundraiser 

Each year we host a golf outing around Peyton’s birthday. This year it is on June 26, 2021 at Lake Windsor Country Club, with a 10am Shotgun start. We also have a silent auction and dinner where families that we have supported come and talk about how Peyton’s Smile has helped them after they have lost a child. Peyton has 2 additional sisters, Jayda (5) and Jordyn (3) who talk about their big sister all the time!

How to Get Involved

Register for our golf outing or come to dinner to learn more about the families on June 26. Become a sponsor of our event! Reach out to us directly at [email protected] to nominate a family. Check us out on Facebook and instagram too! If anyone would like to donate to our foundation, they can do so on our website at

A message from Bill and Jenna: “Thank you to the many people and businesses that have supported our journey to help other parents find a way to smile through the pain and grief that comes with losing a child. We couldn’t keep Peyton’s spirit and memory alive without you! We know there are so many organizations worthy of your time and money, thank you for your support!”

Madison Mom
Madison Moms Blog is written by and for moms who live in the Madison Area. We strive to connect local moms by sharing personal experiences, fun ideas and useful information as well as promoting local businesses. Our community begins online, but doesn't stop there! We offer Mom's Night Out events, play groups and other opportunities to connect offline, with and without kids.


Please enter your comment!
Please enter your name here