Spring & Summer Fashion + Trends | Tradition Market

Tradition Market is located in downtown Middleton (1823 Parmenter Street – Middleton, WI) and is open from 10am – 5pm Monday through Saturday. They have both a children’s store and a women’s store next door.

With imagination, innovation and nostalgia at their core, Tradition Children’s Market features a curated assortment of apparel, accessories and toys for young children for any occasion (think holidays, birthday, family photos, school pictures, first day of school… and all the ordinary moments in between!). Tradition is locally owned and makes shopping for children such a fun and inviting experience.

Their women’s store features a wide range of fashions – from casual, ‘athleisure’ wear to dressy and chic – all at varying price points.

We recently teamed up with Tradition Market & Poppy and Olive Photography to give you a look at spring and summer trends featured now at Tradition Market!

Follow Tradition Market on Social Media to stay in the loop about upcoming trends, sales and special events!:

Animal Print

Animal prints are still going strong. From leopard to snake, you will see it in women’s and children’s clothing. For spring, the prints become more subtle and you can find more on knit t-shirt fabrics. At Tradition, this Rylee & Cru dress also comes in womens’ sizes.

The Comfortable Jumpsuit

WOMEN: In most collections, you will find a utility jumpsuit. They are very comfortable and look chic with booties, sandals or wedges. The key to the utility jumpsuit is to make sure it is nice and roomie. The first time you try it on, there may be some hesitation, but we promise you will love it. This is one of our favorites from our new Alex Mill collection.

CHILDREN: Soft knits and fun colors, combined with an easy silhouette, make jumpsuits a home run! Styles that are easy to get off for quick bathroom breaks are key to making this fashion forward look also practical. Throw on some Natives shoes and they are ready for Spring Break!

Fruity Accents

Lemon, peach, strawberry….. you will see all of the fruits in fun graphics and bold prints. They are a welcomed sight after a long winter. Peachy graphic tees and lemon stuffies or bows are just a few examples of what you can find at Tradition.

Easy Linen

Linen is the key to a chic, cool summer. Even with long sleeves, linen provides women with a great option to be covered and stay cool. From long dresses to coordinating tops and skirts, you will find a variety at Tradition Market.

Bright Colors and Bold Prints

Make a statement and throw on a piece that demands some attention. Pairing a bright blazer with an easy white tee is an easy way to make an everyday look. Bold patterns can bring a lightweight dress to another level.

Classic Nautical

We are always excited to see this trend reemerge every spring. Combining classic colors like navy, white, yellow and red together is guaranteed to create a fresh spring look. Throw in boats and navy/white stripes and we are ready to sail into the warmer weather.

Madison Family
Madison is such a cool city. We love it around here. We live here too and our vision is to create a platform where real parents share real stories and we can all learn from one another. You will get to know real moms doing life right here in our neighborhoods and find information on a wealth of topics – local summer camps, preschools, swim lessons, shops and boutiques, events and experiences as so much more.


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