If you’re looking for the ultimate family adventure spot, Thrill Factory Entertainment at East Towne Mall is ready to deliver! This brand-new indoor theme park is packed with nonstop fun, laughter, and excitement for all ages — and it’s quickly becoming one of Madison’s best-kept secrets.
A World of Fun and Thrills
At Thrill Factory, every visit feels like a celebration. Guests can explore a huge variety of attractions including bowling (with a twist!), immersive escape rooms, high-energy laser tag, arcade games, indoor mini golf, mini escape rooms, “Floor is Lava” challenges, karaoke, trivia, bingo, and even a candy store. Add in the full Scratch Restaurant, Tiki Bar, and incredible animatronic creatures, and you’ve got a destination unlike anything else in the Midwest!
HyperBowling: A Game-Changer
Thrill Factory’s bowling experience isn’t your typical night at the lanes. HyperBowling combines traditional bowling with video game-style action — colorful targets light up the lanes and gutters, and players rack up points by hitting them! With 16 state-of-the-art lanes, it’s perfect for families, friend groups, and special celebrations.
Laser Tag and Escape Rooms
If you’re craving action, don’t miss the laser tag arena with customizable game modes, or dive into an escape room adventure — from full 60-minute challenges (reservations recommended) to fast and exciting 10-minute mini games, perfect for walk-ins.
Arcade Games and Prizes
Thrill Factory also boasts one of the most exciting arcades around, featuring top payout rates and a prize store that will keep kids (and adults) coming back for more.
Dining and Drinks at Scratch Restaurant and Tiki Bar
Hungry? Their on-site restaurant was just awarded “Best Restaurant in a Family Entertainment Center in the USA” — offering delicious food, fun music, and a laid-back atmosphere perfect for refueling between adventures. Parents can also enjoy a tropical break at the Tiki Bar, serving creative cocktails in a breezy, palm-filled setting.
Host an Unforgettable Birthday Party
Thrill Factory is the place for birthday celebrations! They offer three awesome party packages:
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Silver Bowling Party: 2 hours of unlimited bowling + one fast attraction
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Gold Bowling Party: 2 hours of unlimited bowling + two fast attractions
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Platinum Activity Party: Unlimited attractions for 2 hours (no bowling)
All packages include arcade credits, redemption tickets for the birthday child, pizzas, and drinks. Add-ons like decorate-your-own cupcakes, tablecloths, and extra arcade credits are available too — making it easy to customize the perfect day.
Plan Your Visit
Thrill Factory Entertainment
???? 131 E. Towne Mall, Madison, WI
???? 608-285-5584
???? thrillfactoryentertainment.com
✉️ [email protected]
Hours of Operation
Mon-Thu: 11 AM – 9 PM
Fri: 11 AM – 10 PM
Sat: 10 AM – 10 PM
Sun: 10 AM – 9 PM
