Just Between Friends Sale in Madison, WI | November 18-20, 2022

(Madison, WI): The Just Between Friends sale is coming up on November 18-20, 2022. It will take place at the former Gordman’s at East Towne Mall.


Former Gordman’s | East Towne Mall
131 East Towne Way – Madison, WI

What is JBF?  It’s a way to say YES to things your child needs! From clothing, books, puzzles, strollers, toys, shoes, car seats, boppies and so much more! Just Between Friends is fun, fashionable, affordable and an oh-so-friendly way to meet new friends!

When + How

Reserve Your FREE Ticket

  • Thursday, November 17 | PRESALE
    • Prior to 6:00 pm only infants in a sling or wearable carrier are allowed. Children under 12 and strollers welcome after 6:00pm for Family Shopping.
    • Prime Time Shop 3pm-8pm *Must purchase ticket
    • First Time, Grandparents, Adoptive & Foster Shop 4pm-8pm or 6pm-8pm
      • Must sign up for a ticket showing designated entry time
  • Friday, November 18 – Saturday, November 19 | Public Sale 9am-7pm
    • *$3 admission or sign up for a free ticket
  • Sunday, November 20 | Public Sale 9am-2pm Half Price Sale All Day
    • *Most items 50% off

Do You Have Items to Sell?

Visit this page on their website dedicated to consigning your used items. Consignors set their own prices and tag their own items through our website. One of the really great features is that in real time you can log in and see what you’ve sold!

Over a Decade of Giving Back and Being Part of Dane County!

JBF has been part of the Dane County community for more than a decade. And now, more than ever, people need a spot to buy and sell gently used kids items. They partner with a charity, We Care, who takes all the items consignors donate after the sale.

Madison Moms Blog is written by and for moms who live in the Madison Area. We strive to connect local moms by sharing personal experiences, fun ideas and useful information as well as promoting local businesses. Our community begins online, but doesn't stop there! We offer Mom's Night Out events, play groups and other opportunities to connect offline, with and without kids.


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