Madison, WI Area Holiday Gift Guide | Shop Local

This year, as you’re making your list and checking it twice, we want to encourage you to THINK LOCAL.

We’re thrilled to bring you our 6th annual holiday gift guide, featuring gift items and experiences from some of our favorite local businesses.

Our guide is packed full of mom-approved, curated gift ideas to provide you with ideas for everyone on your list. Don’t forget to check for special discounts – many are offering promotions JUST for Madison Mom readers.

This guide reaches over 10,000 local families every holiday season!

Greenway Station

Shop and dine at Greenway Station in Middleton. With convenient retail shops, essentials, and restaurants, they have a little something for everyone. Greenway Station offers shopping favorites like DSW, World Market, and Michael’s along with eateries like Noodles, Ancho & Agave, Cafe Zupas, and Cold Stone Creamery. No matter the season, there is something fresh, fun and exciting happening at Greenway Station!

As the holidays approach, stay tuned as Greenway Station Decks the Halls! Starting November 2nd, bring your camera and take a picture in front of the spectacular 40-foot outdoor tree. And be sure to follow Greenway Station on Instagram for the 25 Days of Giving gift card giveaway. Every day from December 1st through December 25th followers will have the chance to win a $100 Greenway Station gift card valid at all stores, restaurants and services!

Whether you’re shopping for the latest trends, pampering yourself at the salon, or grabbing a bite to eat—Greenway Station makes it easy to do all of the above in a beautifully designed, open-air shopping experience with lush landscaping and strolling walkways nestled in the heart of Middleton.

Lindsay Letters

Art isn’t only for rich people or fancy people or bloggers. Art isn’t the icing on the cake for when everything else in your life is perfect. Art matters – what you surround yourself with every day matters.

Designed by Lindsay Sherbondy in Madison, LindsayLetters.Co offers a beautiful selection of meaningful art and thoughtful goodies that are a true pleasure to gift!

Parabo Press

Parabo Press is an online photo printing service that brings your digital memories to life. Our thoughtfully-designed photo prints and décor help your memories shine, and bring inspiration and happiness to your space. Our Prints, Photo Books, Calendars and more are designed with love by team Parabo and printed on forest-friendly materials.


Welcome to a winter experience like no other! The Globes at Nineteen09 are open for reservations! Enjoy an afternoon or evening under the stars is your very own snow globe! Evening reservations for adults as well as Sunday Family Date Day afternoon reservations that include Hot Chocolate or Apple Cider and Cookies! Santa might even stop by for a visit!


Wisconsin Cheese for Giving, the perfect gift to showcase Wisconsin Greatest treasure. Filled with cheese and paired with the perfect companions to create a beautiful Holiday Cheese Board.

Gail Ambrosius Chocolatier

Find chocolate truffles and confections made by hand, with the finest ingredients. The ultimate chocolate experience! Contactless curb-side pick up, nation wide shipping, and in Madison delivery available.


We are a boutique houseplant and home goods shop specializing in high quality and unique indoor plants, botanical wares, and gifts for yourself or others to make a cozy home! Choose from a variety of planters and we’ll pot your plant for you before you leave – makes a great gift for a host! Also shop our selection of books, tea, candles, and more. See you at Hilldale!

Kneaded Relief

Overlooking a restored prairie and waterfall ponds you’ll feel like you’re a world away, yet only steps outside of Madison. Voted Best of Madison, Madison Favorite Spa, Dane County Best in Business as well as many other awards. Great gift ideas for the holidays include Spa items such as our Heated Therapy Wraps, Essential oils, Body Polish, Hand Poured Candles & more! As well as our highly coveted Spa Gift Cards packaged in our distinctive gold boxes. You can even shop online from the convenience of your computer for retail or gift cards and either email the gift card to the recipient or print one off yourself!

Sundara Inn & Spa

Sundara Inn & Spa was just voted one of the “Top 15 Spa Resorts in the U.S.” in the 2021 “Readers’ Choice Awards” from Condé Nast Traveler magazine and was ranked one of the “Top 10 Resort Hotels in the Midwest” in this year’s Travel + Leisure magazine’s “World’s Best Awards.” Closer to home, Sundara was declared the #1 Spa in Madison Magazine’s “Best of Madison” awards as voted on by readers. This sanctuary from stress and oasis of wellness features 80 woodland acres for snowshoeing, heated outdoor and indoor pools, spacious suites, 26 spa treatment rooms, restaurant, fitness studio, nail salon, and a full calendar of complimentary wellness classes including yoga and meditation. Escape the real world and energize your soul at Sundara. Adult-only and electronics-free in the common areas for tranquility.

Mainstream Boutique

Mainstream Boutique of Madison is a women’s clothing store on a mission to love, strengthen and celebrate the women in our communities. We are truly a multi-generational shopping destination providing customers with a personalized shopping experience with updated inventory that can’t be found at department stores.

Mainstream Boutique provides women with honest and personalized shopping experiences- tailored to each of their customers. Our inventory updates daily, allowing customers to find new, on-trend items on a weekly basis.

Cosa Boutique

Cosa Boutique provides sophisticated and fun women’s apparel and gifts. We are committed to curating a collection that brings out creativity and confidence in our customers. We pride ourselves on working with designers that share our mission of “look good, do good”.

We believe everyone deserves to look good, feel good and have the opportunity to work at a job they love. Cosa is committed to providing meaningful employment to individuals with unique challenges and special needs. We can’t wait to meet you!

UW Bookstore

The University Book Store is your Wisconsin Badgers Headquarters! We have a great selection of collegiate clothing and gifts, art/school/office supplies, unique Madison gifts, Tech Center (Authorized Apple Store), and much more. The gift ideas are endless – or you could always get a gift card! We’re proud to be a local business.

Good Day Shop

Community-building shop carrying mindfully-made home + lifestyle goods. We love curating your bulk, corporate and very special gifts!

Tradition Market (Women's)

Located next door to their flagship Children’s Boutique, Tradition Women’s Market offers a curated selection of classic women’s styles, hand selected from collections based all over the world. With high quality garments, knowledgable staff and a variety of price points, Tradition Women’s Market is the perfect place to shop for your bestie, teacher or mom. Locally owned and ready to help you in-store or virtually. Check out their website for current shopping conditions.

Tradition Market (Children's)

With imagination, innovation & nostalgia at our core, we feature a curated assortment of apparel, accessories and toys for children ages 0-10 for any occasion. With a full assortment of pajamas, rain boots, backpacks, baby gifts, holiday outfits and play clothes, Tradition Children’s Market can take care of all of your gifting needs. Check out their website for their current in-store and virtual shopping options.


Fort. Rocketship. Treehouse. Boat. Figgy is anything and everything.

Meet the home-adventure kit that’s taking every kid to the farthest reaches of their imaginations.

Up North Boutique

Up North is our happy place – where the stars shine brighter and the sun feels warmer. It’s all about shared memories, familiar feelings, and a return to our happiest times. Our jewelry, graphic apparel, home goods are designed by two Wisconsin-based sisters. No matter where your Up North is, we’ll help you feel like you’re there.

This holiday season, our shop is filled with locally-made, midwest-inspired gifts. From hand-poured soy candles to cozy sweatshirts to curated gift boxes, we’ve got everyone on your list covered. For an extra special shopping experience, join us on Friday nights in December from 5pm-8pm for maker pop-ups and more holiday fun!

Noble Knight Games

Noble Knight Games is the largest selection of table top games in the world, right here in Wisconsin. A one stop shop for board games, toys, classic games, card games, party games, collectibles, hobby supplies and so much more, you’ll get great prices and the freshest selection every day.

With friendly and helpful staff happy to lend a hand, you’re sure to find the perfect games no matter what ages or interests you’re shopping for. Everyone loves a good Game, and no one has more Games than Noble Knight Games!

Little Luxuries

Little Luxuries is a staple of State Street in downtown Madison, offering eclectic gifts for all ages for over 30 years!

Enjoy a unique ambience while exploring our delightful selection of trendy accessories, elegant jewelry, playful children’s toys, thought provoking books, family games, and pampering self-care gifts.

Let our warm, experienced staff help you find a meaningful, personal gift for the holidays and beyond.

Storybook Ballet

At Storybook Ballet, your child will experience classical ballet training in an imaginative and magical setting. The use of children’s stories, costumes, props, and drama will allow your child to delight in the creative and theatrical side of ballet. Five levels of instruction are offered for children ages 3-9 years. Registration for Winter & Spring Session begins in November!

Goldfish Swim School

Teaching kids how to swim is our passion! At Goldfish Swim School – Fitchburg we make learning to swim fun and safe for children ages 4 months to 12 years. Our group lessons are small – no more than 4:1 student to teacher ratio – so your child gets all the care and attention they need. And our 90° pool is the perfect tropical escape and way to keep kids moving during Wisconsin winters. We offer gift certificates and limited-time holiday gift packages for all the little fish on your holiday list.

Mouse Magic Travel

Mouse Magic Travel plans amazing vacations for families and couples looking for their next getaway. Our friendly travel planners specialize in theme park destinations, major cruise lines, all-inclusive resorts, and more. Best of all, our travel planning services are FREE when you book your vacation package with us! We also help you discover additional ways to save if you are on a budget, or find special upgrades if you are seeking a premiere vacation experience.

CEOs of Tomorrow

Encourage the aspiring kid entrepreneur in your life!
imPACTful Creations kits are designed for children ages 8-14 and contain everything they need to create and launch their own business (at home!) for social good. The kit guidebook teaches the fundamentals of entrepreneurship: everything from production to branding to sales! Kids are also introduced to social entrepreneurship, which uses businesses to address societal issues. By opening their own business, kids practice critical
thinking, problem-solving, and creativity. They grow their confidence, self-responsibility, and resiliency. And they experience an enormous sense of accomplishment and pride when they see their work come to life!

Four kits available: gummies, lotions, candles, cookies

SwimWest Swim School

SwimWest curriculum teaches developmentally-appropriate learn- to- swim and safety skills at every age and ability level. This creates more confident swimmers and parents, allowing families to enjoy the water together.

SwimWest knows learning happens best when a student is having fun. That’s why we seize the opportunity during swim classes to make learning playful and exciting. Before the student knows it, they’ve learned stroke fundamentals and how to be safer in and around the water all while having a great time.


Quotebook is for recording your family’s most memorable moments in a keepsake journal that will stand the test of time.

This product was built by a local family in Middleton after 20 years of keeping notes and funny sayings to each other. It is a great gift for newlyweds to remind them to savor the small moments, and also great for families with hilarious kids!

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Madison Moms Blog is written by and for moms who live in the Madison Area. We strive to connect local moms by sharing personal experiences, fun ideas and useful information as well as promoting local businesses. Our community begins online, but doesn't stop there! We offer Mom's Night Out events, play groups and other opportunities to connect offline, with and without kids.


  1. I would choose WiscoBoxes because my parents aren’t able to come back to WI due to Covid and that would be a great gift to send them!

  2. I would choose WiscoBoxes because my parents aren’t able to come back to WI due to Covid and that would be a great gift to send them!

  3. I would love to check out Tradition Womens Market and their kids market too. Oh, and I can’t forget the Gail Ambrosia chocolates 😋

  4. I would choose Tradition Market and Gail Ambrosia! Tradition has the cutest and best quality clothes around for my kids and me too. And that chocolate from Gail Ambrosia….yummmmmm


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