This year, as you’re making your list and checking it twice, we want to encourage you to THINK LOCAL.

We’re thrilled to bring you our 8th annual holiday gift guide, featuring gift items and experiences from some of our favorite local businesses.

Our guide is packed full of mom-approved, curated gift ideas to provide you with ideas for everyone on your list. Don’t forget to check for special discounts – many are offering promotions JUST for Madison Mom readers.

This guide reaches over 10,000 local families every holiday season!


Figgy *Promo Code MMOMSCHEER for $15 off
Giltee Apparel *Promo Code MOM for 15% off
Hazel General Store *Promo Code MadisonMom for 10% off
Hilldale Shopping Center
Jangle Natural Living *Mention Madison Mom for 10% off
Lillies *Mention Madison Mom & receive a free gift
Madison Children’s Museum *Save $1 off already discounted tickets with MM23
Morgan’s Shoes
The Coloring Table *Save 20% off all regular priced merchandise with code MMB2023.
University Bookstore

For your pet



Evie & Co *show ad for 15% off your purchase
Giltee Apparel *Promo Code MOM for 15% off
Hazel General Store *Promo Code MadisonMom for 10% off
Hilldale Shopping Center
Jangle Natural Living *Mention Madison Mom for 10% off
Kendra Scott
Lillies *Mention Madison Mom & receive a free gift
Morgan’s Shoes
Noble Knight Games *Promo Code MOMS23 for 10% off
University Bookstore
Willow & Weld *20% off a shinery wash (with purchase) while supplies last

Spa Experiences

Kneaded Relief Day Spa & Wellness *Mention Madison Mom for $15 off retail
Kosa Spa *Add’l $10 for every $100 in gift cards purchased
Sundara Inn & Spa *$25 voucher with every $250 in gift cards purchased


Holiday Inn and Suites / Crawdaddy Cove Waterpark
Mouse Magic Travel *Promo Code MadisonMom2023 for FREE autograph book for each child when booking a vacation
Wilderness Resort

Nothing Bundt Cakes

We offer Bundt cakes in 11 different flavors and over 40 different designs, ensuring we have something for every occasion, big or small! These Bundt cakes are great for gifting, enjoying at a gathering, or just as a sweet treat for you during the holiday season!

Grape Water Wine Bar

Located in Downtown Middleton, you’ll find a cozy, relaxing spot with wine dispensers, bourbon, pizzas and charcuterie.

Looking for the perfect gift for someone or yourself? Our Wine + Charcuterie of the Month Club is the answer! Choose between 3, 6 and 12 months, choose your wine type, and we’ll curate the pairing with a Tricky Foods charcuterie box. Please note, local pick up only (Madison, WI area).

Milwaukee Pretzel Company

Authentic Bavarian soft pretzels handcrafted and freshly baked in Milwaukee using a traditional Bavarian recipe! All natural, no preservatives, additives and or added sugar. Made in a tree nut and peanut free facility. Shipping holiday themed gift boxes nationwide with FREE shipping on qualifying orders.

Food Fight Restaurant Group

Make your holiday shopping EASY with Food Fight Gift Cards! Treat your family and friends, coworkers, teachers, neighbors, and more, to a meal out on the town. During our Holiday Sale, score an extra $25 bonus certificate with every $100 worth of gift cards!

J. Leinenkugel’s Barrel Yard at American Family Field

J. Leinenkugel’s Barrel Yard is a one-of-a-kind restaurant and Brewery, open year round, overlooking left field at American Family Field.

The working brewery features specialty beer brewed on site by the Master Brewers at Leinenkugel’s.

Gift Cards are an outstanding gift idea for family, friends, co-workers, birthdays and holidays. Give the gift of Brewers baseball to everyone on your list!

Kosa Spa

Kosa was voted as a Best of Madison spa! Tucked away in the historic Garver Feed Mill, Kosa is a retreat oasis in the heart of the city. Our intention is to take care of you, bring you inward, and support your self-care journey. Spend the day receiving an organic facial or massage, retreating in our Sanctuary space with teas and snacks, detoxing in the hot-cold steam and sauna ritual, and being nourished with Ayurvedic cuisine cooked onsite.

Kneaded Relief Day Spa & Wellness

Kneaded Relief Day Spa & Wellness is the destination for holiday relaxation and gifts! Gift one of our wellness services, all wrapped up in a signature gold box, or choose from hundreds of daily care products carefully curated to provide relaxation and rejuvenation at home. Just outside of Madison, Kneaded Relief’s serene setting instantly calms holiday anxieties and stress. Shop for everyone and get a little something for yourself – you deserve it!

Sundara Inn & Spa

Sundara Inn & Spa was voted one of the Top 15 Destination Spa Resorts in the U.S. in the 2023 Readers’ Choice Awards from Condé Nast Traveler magazine. This sanctuary from stress features 80 woodland acres for hiking and snowshoeing, heated outdoor and indoor pools, spacious suites, 27 spa treatment rooms, restaurant, fitness studio, complimentary wellness classes including yoga and meditation, and a boutique featuring Sundara’s signature product line. Adult-only and electronics-free in the common areas for tranquility.

Gift the 2024 Wellness Passport for a year’s worth of wellness. Order online at

Mouse Magic Travel, LLC

Mouse Magic Travel, LLC plans amazing vacations for families and couples looking for their next getaway. Our friendly travel planners specialize in theme park destinations, major cruise lines, all-inclusive resorts, and more. Best of all, our travel planning services are complimentary when you book your vacation package with us! Your Mouse Magic Travel planner will uncover additional ways to save if you are on a budget, or find special upgrades if you are seeking a premier vacation experience. This holiday season give the gift of family travel and make memories to last a lifetime!

Holiday Inn and Suites | Crawdaddy Cove Waterpark

The Holiday Inn and Suites Madison West has Madison’s only indoor waterpark perfect for all ages. Day passes are a great gift or stocking stuffer!

Wilderness Resort

This holiday season give the gift of quality family time with a vacation to Wilderness Resort! We have 4 indoor and 4 outdoor waterparks totaling more than 12 football fields of water fun! Plus we have go-karts, mini golf, 3 mega arcades, laser tag, an indoor ropes course, zip lining, paint your own pottery and more!

Edvest 529

Edvest 529 is Wisconsin’s College Savings Program that offers a flexible way to save for higher education and provides triple tax advantages. It takes just $25 and 15 minutes to open an Edvest 529 account, and funds saved can be used at colleges, technical schools and graduate schools nationwide and many abroad. In addition to tuition, funds may be used for certain room and board expenses, books, supplies or other qualified expenses.

Marcus Theatres®

Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. 

Goldfish Swim School

Goldfish Swim School’s Holiday Packages are o-FISH-ally here! Give the little fish in your life a gift of experience this season, one that’s sure to create lasting memories and lots of smiles! This year’s packages include swim lessons and items perfect for wrapping and sticking under the tree. Visit their website to learn more and grab yours!

Storybook Ballet

Storybook Ballet is an enchanting and magical classical ballet school that taps into your child’s imagination while teaching the beauty of ballet. We offer 5 levels of instruction for ages 3-9 years.

SwimWest Swim School

SwimWest curriculum teaches developmentally-appropriate learn- to- swim and safety skills at every age and ability level. This creates more confident swimmers and parents, allowing families to enjoy the water together.

SwimWest knows learning happens best when a student is having fun. That’s why we seize the opportunity during swim classes to make learning playful and exciting. Before the student knows it, they’ve learned stroke fundamentals and how to be safer in and around the water all while having a great time.

Madison Children's Museum

Play matters. It’s how we learn to invent, share, and explore. Madison Children’s Museum bursts with chances to play and learn: to stretch bodies and minds, solve problems, create art, make friends, and, most of all, have fun. We’re an inspiring space where kids lead, and grownups are happy to follow. Plan a trip to Madison Children’s Museum.


Stumped about holiday shopping? This year, give presents and presence. From restaurant crawls, opportunities to shop local and everything you need for a perfect night in, Hilldale Shopping Center has got a little something for everyone on your list. Check out our guide to gifts that get us together.

The University Bookstore

The University Book Store is your Wisconsin Badgers Headquarters! We have a great selection of collegiate clothing and gifts, art/school/office supplies, unique Madison gifts, Tech Center (Authorized Apple Store), and much more. The gift ideas are endless – or you could always get a gift card!

Morgan's Shoes

Locally owned, Morgan’s Shoes is our go-to for comfort shoes for men, women & children, plus free pedorthist screenings. They carry a large selection of children’s shoes – from Birks to Striderite. Along with some of the best brands for men and women!

Kendra Scott

It’s the season to shine! Embrace the spirit of the holidays with our newest collection full of glam statements, rich jewel-tone colors, and opulent sparkle.

From everyday essentials to luxe accessories, we’ve got the perfect gift at the perfect price for everyone on your list.

Willow & Weld

Madison’s original permanent jewelry, specializing in 14k fine jewelry. Female and mom owned small business. Show your love this Holiday Season in solid gold.


Lillies has a huge assortment of baby & children’s clothing, bamboo pajamas, toys, stuffed animals, dolls, arts & crafts, games & puzzles, books and more! We carry well known brands like Tea Collection, unique brands like Musli (designed in Denmark, made from organic cotton and manufactured in Ukraine), Me and Henry— making shopping for boys clothes as much fun as the girls, and brands like Emerson & Friends— that make softest bamboo jammies. Sizes range from newborn to kids 10/12. Let us help you choose the perfect gift for you little one with our endless options.

Jangle Natural Living

Jangle Natural living celebrates all things natural. Treat your health, your family, and your environment with fun, clean living. We specialize in goat milks soaps, all things goats, and all natural necessities for home, bath and kitchen. Organic baby goods and local artists too!

Giltee Apparel

Giltee Apparel is a family owned lifestyle apparel company with a focus on style, comfort, and community.

Satara Home and Baby

Satara Home and Baby is a high end boutique for all thing natural and organic Baby products. We carry brands like, Kickee Pants, Kyte Baby, Little Sleepies, Naturepedic, nunababy, Uppababy, Veer, Wounderfold and many more.

We offer high quality gift ideas including natural and organic baby clothes from Kickee Pants, Kyte Baby and Little Sleepies.

Evie & Co.

We are a family owned women’s clothing and accessory boutique. We specialize in on trend, classic clothing, accessories & gifts at affordable prices! We would love to help you find your next great outfit!

Hazel General Store

Hazel General Store specializes in unique gifts from small-batch vendors based in the United States. Local on a larger scale is our motto! Located in the Willy Street neighborhood, we share our storefront with our sister shop Hatch Art House where you can find the work of over 75 Wisconsin based artists. We have gifts for all ages including baby, jewelry, home goods, t-shirts, and more, which makes it easy to find something for everyone on your list – including yourself!

Animart Pet Store

In business since 1982, Animart Pet Store has grown through the years by responding to our customers’ needs, providing products, service and knowledge to help pets live long and healthy lives.

Shop our large selection of products and services online, or visit our Madison store to find the perfect gift for the pet (or pet lover!) in your life.

Noble Knight Games

Discover family bonding with Noble Knight Games. Since 1997, we’ve offered a vast selection of board games, from timeless classics to rare finds and game night classics. Shop online or visit our brick and mortar store for a unique selection. We provide hassle-free shipping 7 days a week, ensuring an unforgettable game night for every family.


Fort. Rocketship. Treehouse. Boat.

The “Figgy” is a Montessori play couch, and versatile fort building kit known for sparking creativity and kid-led playtime across the U.S! Different from the rest, the possibilities are endless with Figgy’s strong patented Velcro connectors which make sure all your builds stick! It’s a raft for the high seas, a rocket-ship to the moon, or even a cocoon for reading hour. What’s more? It’s easy to clean up, and fits seamlessly into any living space. With Figgy kids find a fun alternative to oh-so-tempting screen time, while embracing good old fashion play! Let your little one’s imagination soar with Figgy! Made for Kids, styled for grown-ups.

The Coloring Table

Looking for a perfect gift the whole family can enjoy? Check out The Coloring Table! Just color using washable Crayola markers, throw it in the washing machine and your cloth will come out CLEAN ready to be colored all over again! This specialty fabric has a patented waterproof backing that will prevent ink from bleeding through onto your table. With 8 different designs in a variety of tablecloths, placemats and pillowcases – there is something for everyone at The Coloring Table!

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Madison Family
Madison is such a cool city. We love it around here. We live here too and our vision is to create a platform where real parents share real stories and we can all learn from one another. You will get to know real moms doing life right here in our neighborhoods and find information on a wealth of topics – local summer camps, preschools, swim lessons, shops and boutiques, events and experiences as so much more.


  1. I would choose WiscoBoxes because my parents aren’t able to come back to WI due to Covid and that would be a great gift to send them!

  2. I would choose WiscoBoxes because my parents aren’t able to come back to WI due to Covid and that would be a great gift to send them!

  3. I would love to check out Tradition Womens Market and their kids market too. Oh, and I can’t forget the Gail Ambrosia chocolates ????

  4. I would choose Tradition Market and Gail Ambrosia! Tradition has the cutest and best quality clothes around for my kids and me too. And that chocolate from Gail Ambrosia….yummmmmm


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